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COMO USAR A CRIATIVIDADE A FAVOR DO NEGÓCIO - COM CEO DA OGILVY, LUIZ FERNANDO MUSA | PAPO DE GESTÃO
G4 Podcasts: Gestão e Alta Performance
Cases emblemáticos: Burger King no Brasil e eleição presidencial
Discussão sobre a estratégia bem-sucedida da agência no Brasil para transformar o Burger King em concorrente do principal concorrente e participar de eleições presidenciais com uma campanha inovadora.
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