CAC is useless
The Revenue Formula
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The Problems With Bulk Numbers
If you're the CRO and you own the whole thing or you rev up, what's the problem? Basically, when you see this number trending in the wrong direction, what you would need to do is go on Slack. And obviously it's pretty useless. It doesn't really help you at all. You haven't even talked about the fact that LTV, if you're early on, that you won't necessarily know. Um, I can only recommend using a kick payback. Customer acquisition cost, payback time, and leave it at that.
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