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Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know
Brand Growth Heroes
How to Fund a Small Business in the Current Economic Conditions
The world is going through a period of what I would view as de-globalization, where it's becoming much harder to source products in China and ship them around the world. So we're no longer in a period of growth at all costs. There needs to be a degree of control. This is building resilience in a much tougher time. But for smaller brands, I think the lesson is one of simplicity. The shift in focus towards bottom line, towards profitability, has been significant in the past year. And that's a mixture of financial reasons - interest rates going up, the cost of capital becoming much higher -- but also operational reasons.
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