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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
How to Track Events in Google Analytics
The way that we track events in Universal Analytics or Google Analytics for is very different when you set an event. In GA4, it's blasted this construct away and you were no longer limited to three attributes or parameters. And now any of those data points that you're going to track, if you make it a custom dimension or a custom metric, you'll be able to pull it into your report. It really provides you with so many different options.
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