Jin Yong and the Evolution of Chinese Cinema

This chapter explores the literary legacy of Jin Yong, often referred to as China's modern Shakespeare, and his iconic work 'Legend of the Condor Heroes.' It discusses the cultural impact of his narratives, particularly the beloved character Guo Jing, while also examining trends in the Chinese film industry during the Spring Festival, including the popularity of sequels and animated features. The chapter highlights how advancements in film technology and changing audience preferences influence the cinematic experience and ticket purchase behaviors.