Leveling Up with Eric Siu cover image

Dark Social, a B2B Marketing Stack That Works, and Agency Secrets With Chris Walker

Leveling Up with Eric Siu

00:00

Dark Social and Attribution

The way we measure attribution, even in 20 22, is broken, right? So maybe let's just start with the definition of dark social and then jumpto to attribution. What does dark social mean? Dark socialists, through the maturity and scale of the internet, there's been tons of word of mouth channels that have been created. It doesn't get measured and attributed as a viable touch point and influenced revenue.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app