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Bonus: Eric Barker Gives Daniel Pink Relationship Advice

The Next Big Idea

CHAPTER

The Double-Edge Sword of First Impressions

When we're first meeting someone and they're making a first impression, we're actually surprisingly accurate. However, once we're wrong, confirmation bias kicks in. Once we've made up our first impression, now our brains are not objective scientists looking for the truth. So if somebody makes a bad first impression, they can get stuck because the store that updates our beliefs is not open for business.

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