Sharp Tech with Ben Thompson cover image

(Preview) Nike’s Lessons on the Internet, Why Nike on Amazon Makes Sense, Meta and Anduril and Silicon Valley History

Sharp Tech with Ben Thompson

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Intro

This chapter examines how Nike's marketing strategies parallel the growth of streaming services, focusing on the shift from passive to active customer engagement. It highlights the changing dynamics of power between established brands and emerging platforms, suggesting Nike's adaptive strategies may lead to long-term success.

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