Under the Influence with Terry O'Reilly cover image

Marketing Pioneers

Under the Influence with Terry O'Reilly

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The World's Greatest Marketing Pioneers

The world of marketing has its own list of interesting pioneers. These visionaries not only invented new products or services, they ended up creating new categories that had never existed before. Take diamonds fori. The diamonds has almost no practical use. Unlike gold or silver, they aren't pliant and malleable or electrically conductive. Their biggest asset is that they sparkle. That is why her diamond, though it need not be costly or of many carrots, should be chosen with special care to it was sweet enough to give you a cavity.

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