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119 - Why a Strong Brand Matters in Performance Marketing, Cody Plofker

The Marketing Millennials

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Is There a Correlation Between Facebook Spend and Your Revenue?

Tech Talk CEO says correlation analysis can be super impactful. He uses a tool called Varos to see competitor data and alert him when things are broken. CPMs, there's not a ton you can do about it; creative fatigue is the most common thing he sees.

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