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Ellen Zentner: The Rise of the SHEconomy

Thoughts on the Market

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The Rise of Women's Role in the Economy and the Impact Ahead

This chapter discusses the increasing role of women in the economy and the potential impact they could have over the next decade. It explores changing demographics and lifestyle norms that are enabling more women to work full-time, highlighting the powerful economic influence of women and projecting a changing profile of the average American woman by 2030.

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