It's the narrative around getting people on board with, here's what we're going to do, and why we think it's right. Thettis to clear objectives, so that you can articulate how the objectives of the company ladder up to the overall strategy. And th there are still a lot of digital companies out companies that haven't made the digital transformation. I mean, are they running out of companies before we get to your company? i don't think so....
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