IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
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The Myth of Premium Viewers Not Watching on TV
Data suggests we are not our reach on HD is at its highest for any IPL till date. We have added more than 11 million subscribers to star sports during the course of IPL and these are paying subscribers. These are not viewers who have been added by virtue of the property being available as wide as possible. It is as much a myth that premium viewers are not watching on TV as it is that TV is dying.
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