177: Package Design Tips for New Hardware Products
Product Startup
Introduction
Kevin Mackev, the leading expert on product development for physical product startups. Justin Chen is the co-founder of PICFU, a platform that helps businesses survey real people about their key visual decisions. How you package a product largely depends on the type of customers you have.
Justin Chen is the Co-Founder of PickFu, a platform that helps businesses survey real people about their key visual decisions. They have administered over 5 million queries over the last 12 years. Today Justin is going to share some valuable knowledge for inventors, startups, and small manufacturers on why hardware product packaging is so important, how to design great packaging, and how to use real feedback to iteratively improve and perfect your package design.
Today you will hear us talk about:
- Friends and family feedback is okay, but
- Look at the competition to understand what the standards are for packaging
- Packaging as an afterthought is a mistake, as packaging is a big part of your
- Eye catching. Make sure you stand out from the competition
- Put badges on the packaging to attract customer
- Informative packaging is about what the important selling points are of a product
- Have people rank selling points.
- What are the questions that a buyer may have?
- Hardware packaging is essentially a digital billboard.
- Include your physical packaging in your digital marketing materials
- The more attention to detail you put on your product packaging, the more confident you are on the product.
- Make a few variations of your packaging design, then start with big picture creative options, then show them to people for them to pick their favorite.
- Then keep iterating and narrowing down the packaging over and over.
- Then test that package design on competitors.
- This method de-risks packaging.
- A big question to ask customers is to say, what does your new hardware product do?
- Hardware startups should factor in high quality packaging and more informative packaging.
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