2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

Why Didn't You Have Alcohol to Make Fragrances?

I wasn't allowed to have huge amounts of 40, 50 kilos of neat alcohol to make fragrance with. So the fragrance was the last thing that came in the line. And I remember someone saying to me, no one's going to buy a fragrance called Lime Basel and Mandarin. Why are we pretending to call it something it's not? Well, they were wrong. It did.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode