When you tell your brain what you want to attract, it will design internal messages that will feed the good parts of who you are and manifest themselves in a new identity over time. You can't possibly stay at 75 degrees if you hang out with people operating at 100 degrees. What surrounds us is what is within us. If you want to raise your thermostat and change your identity, you need to say goodbye to many of the 50 degree people in your life and also connect with coaches who are at 100 degrees like myself. I'm not saying this is easy, but at times it is necessary.