Rufus Grisker: FreeMium is a model that we now see across many, many different companies. He says it's one of the great ways to make it easy to try things. If you like it enough, he says, you'll be willing to pay for a more premium version. The next big idea will come from Mildred her toHH!
Businesses want people to buy their products. Parents want their kids to eat their vegetables. We all want to convince someone to do something. So we push and we prod – but often to no avail. Wharton marketing professor Jonah Berger says there’s a better way. In this high-speed conversation with Rufus, he lays out his formula for removing barriers to change.