PERSUASION: How to Change People’s Minds
The Next Big Idea
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FreeMium
Rufus Grisker: FreeMium is a model that we now see across many, many different companies. He says it's one of the great ways to make it easy to try things. If you like it enough, he says, you'll be willing to pay for a more premium version. The next big idea will come from Mildred her toHH!
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