#41 // Navigating the Challenges of Entrepreneurship: Insights from Michael Eckhardt of the Chasm Institute
Entrepreneurial Realities
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Is Whole Product the Minimum Solution Needed?
I always keep, I always try to remind people that my sense is that if I get my numbers right, Amazon is 5% of total retail in the world. It doesn't mean it's that because they have this massive presence online that there are not huge amounts of very significant business which haven't turned to this new technology. And by the way, as you're very engineering and technical centric companies, we talk about whole product is not being the ideal perfect whole product but the minimum viable meaning what's just enough for the customer to deliver and get what they need from you as a vendor.
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