Introduction

What’s the secret behind beating the market? It's a question many ask, but who really knows the answer? James Taylor, co-author of ‘Invested: How Three Centuries of Stock Market Advice Reshaped Our Money, Markets, and Mind’, looks at why, despite the rise of passive investing, so many people are still obsessed with active investing, outperforming the market, and how the same marketing strategies that were used all those years ago are still enticing people today.

James's book: https://amzn.to/3OiSlvJ

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If you purchase a product or service using one of the links above, we may receive a commission. There will be no additional charge for you. Remember investments can fall and rise - and past performance is no guarantee of future results. Other fees may apply. Your money is at risk.

This is not financial advice. The reason it’s not financial advice is because it’s not tailored to you. We explain the principles of building wealth but if you want personalised advice, it’s worth speaking to a financial advisor. As with everything financial, please do your own research. We really encourage that because no one cares more about your money than you and if you learn the basics then it will change your life.