Mike Pavlish
Geniuses Of Copywriting
The Power of Metaphors in Copywriting
How do you boil it down to something that's easily understandable but still carries the power of the message you want to communicate? Metaphors help a lot. A when you tell someone, like, for an example, on that vision supplemen i just told you about, i said, your this study shows that your vision works ike the electricity needed in your eye. Ifind he, that helps a lot. The other thing i think that's very helpful is to break it down into a chain of belief where, or let me put it to you this way: Here's where i think copy writers go wrong. They explain things to complicated. In other words, here's what
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