Cost is always higher than some cost many o decision in life are some cause fallacies. Rome was not built in a day, but hiroshama got bombed out in one day flat. Many of the investors don't bother to read cashlow statemen, and they are focused on short cuts like ibita and prize ini multimil which gives a very narrow and limited, twisted view of the business envirement. The formula of luck is joy square divided by effort. Right attitude combined with gratitude plus at it is equal to permanently high altitude. It makes you eligible to get the success in life. And i hope your your audience will learn from them.