How to Communicate the Work You're Doing?

Shan Shan: It's impossible right now, tat the world is, i think, too too globilly connected. Beer was basically correct that there needed to be some kind of messaging about the project, even if it went beyond the people who were immediately involved in it," he says. "i really like the framing of it a sort of, you know, being scooped as introducing a mass ofe amount of variety"