Ep. 933: Reach Down and Grab Hold with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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The Importance of Personalization
Jeff Yang: I'm sick of getting galley copies and hard copies from PR firms or from publishers and no one even signs their name to the letter. So I demanded at Amazon that they let me sign all the galley copies. They printed about a thousand of them. When I'm dead, you might want to go on eBay and get your money out of this one. It's called personalization so that the person feels connected before they even start to read.
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