Building Trust in Your Thought Leadership

When you can do it from enuine position of sort of like vulnerability and sharing not just the things you've done that have been successful, but the things that have been less successful, it builds trust. And as well, this is one type of thought leadership that is truly accessible to any one. You don't build a business without having an interesting story. It might take a little prod or a little bit of encouragement from a writer, for example, to help draw that out of you. There is always something interesting, something worth sharing there.