2min chapter

Reuters Institute for the Study of Journalism cover image

Digital News Report 2023. Episode 1: What you need to know

Reuters Institute for the Study of Journalism

CHAPTER

The Nordic Publishers' Long-Term Pay Strategy

In some countries it's still less well under 10% who say that they subscribe to an online news source or pay for online news. In a few markets mostly in North and Europe, we're looking at sort of 20 or 30 or in a few cases almost 40% of online news users saying that they pay for online News. Some of the reasons why the Nordic countries are ahead are things that other publishers can't really do anything about. These are countries of long history of paid print, newspaper subscriptions.

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