Celaris: I don't find many of these people are moderate. The best description of a business came from Richard Branson. He says if you do something for three or four or five hours every day that most people don't, you're going to develop a value for other people in the world. What does an entrepreneur have to do with a musician? A lot. Ed Thorpe says, every hour you spend in fitness is one less day in hospital. It's not like a zero-sum game, Go ahead, but I'm only gonna do this once.

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