How to Be a Successful Brand Designer

The Group Hug approach: This is about having one multifaceted job or business that involves wearing many different hats.
The Slash approach: This model involves having 2 or more part-time jobs going at the same time or move between on a regular basis.
The Einstein approach: Here you have one full-time job or business, but it leaves you time and energy to pursue other passions on the side.
The Phoenix approach: You work in a single industry for months or years, then to change career in a new industry.

Jen has been doing a lot more brand messaging recently, like tagline development mission statement and USP value prop. She's also adding copy and strategic messaging into the like brand strategy and creative direction side of things. "I feel like I'm empowering myself to know that like, I can do this," she says.

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