Earth Breeze: A Revolutionary Laundry Detergent

Earth Breeze is a liquidless laundry detergent that dissolves 100% in any wash cycle, hot or cold. The company's subscriptions are flexible and can be adjusted, paused or cancelled at any time. For American companies that had spent the 1940s and 1950s being mostly admired for their contributions to society, the emergence of consumer rights campaigns as part of the social movements were terrifying.