S4E19 - Even In The Dark: How Packaging Persuades You To Buy
Under the Influence with Terry O'Reilly
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The Importance of Packaging Design
A typical grocery store carries about 45,000 products. The average shopper buys 50 items in 50 minutes. 64% of shoppers say they will buy a product off the shelf because of its packaging alone. A good package has to contain the product in an efficient manner and be sustainable.
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