The Research Process

I've really enjoyed, over the last bunch of years, finding other walks of life that apply a similar thinking. I think one of the most interesting s is when jeff bazos talks about his innovation an amazon. You don't really see the things that fail, and there's lots of them. And then, hopefusly, now and again, you stumble upon things that do work - and they can make a real difference. 100 percent agree with that process. Of what you see is just some small representation of what we try.

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