What if Your Community Wasn't Part of Your Product?

You always want to make sure that you're selling what your audience wants, not just necessarily what you want or wanted to create. There's a book called hundred million dollar offers by a guy named Alex Hermose. And it is all about to sell you need to have a great offer. It's based on like what he did helping gyms like sell memberships and all that kind of stuff,. among other things.