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Tommy Hilfiger: The Blueprint for Building an Inclusive Global Brand

The Retail Pilot

CHAPTER

From Retail Roots to Fashion Fame

Explore the journey of a retail and design visionary who started their first business at 18, focusing on the vibrant community atmosphere of their initial venture, People's Place. This chapter highlights the transition to fashion design, the impact of the Preppy Handbook, and the significance of making fashion accessible. It also discusses the successful expansion of the brand, including innovative partnerships and the experience of taking the company public.

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