In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.
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Best Moments:
(00:40) Introduction to AI trigger words and their impact on email marketing
(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization
(05:49) Examples of AI trigger words for email marketing
(07:35) Promotion of Marigold, an email sending and loyalty marketing platform
(08:34) "Since You Didn't Ask" segment discussing upcoming TV shows
(10:10) Promotion of the Guru Conference, a free virtual email marketing event
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MASSIVE thank you to our Sponsor, Marigold!!
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Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.
