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3min chapter
"Niche Down" Is Terrible Advice (For Smart People)
The Koe Cast
How to Create a Lead Magnet for Your First Niche
Step number four is to create a lead magnet as your first niche. I've built and tested eight to 10 different lead magnets from just a simple web design video to an ebook on my life philosophy. And so over time, you will build a niche audience of downloaders under your much broader audience of your brand. So step number five is to sell a minimum viable service offer to gain experience.
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