YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data
The Andrew Faris Podcast
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Navigating the Dual Focus of Customer Acquisition and Retention in Advertising
This chapter delves into the challenges brands face in structuring advertising campaigns for new versus returning customers. It underscores the importance of audience segmentation and utilizing data effectively to drive growth in direct-to-consumer markets.
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