Competitors and Competitive Alternatives

Epril dunford writes about this and talks about this in her content and books on positioning. Itis very important to understand that a post note is a competitor, or at least a competitive alternative to what you are offering. If people can use a sheet of paper and write down stuff and get the job done, that is competition. And if your product, if your service, needs to be better than the alternative a products in the market, excel and a sheet ofpaper and postie already there, you need to be at least better than that. Don't try away from having people explain how they do it without using the kinds of technology that you offer. There's a lot of