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3min chapter
Whatnot CEO Grant LaFontaine talks Growth Marketing Success
The Method
The Challenges of Paid Marketing
The biggest problem and hardest thing to do with paid marketing, particularly today after all the iOS changes, is actually tracking it. And because that's a single heart problem, that's not necessarily something that falls strictly within a marketing skill set. That's more of an engineering data science skill set. So we made the choice early on as opposed to build our growth marketing team, we built it in engineering team.
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