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A Soaring Transformation

The CX Leader Podcast | A resource for customer experience leaders

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Collaborative Strategies for Enhancing Customer Experience

This chapter focuses on the collaborative development of a customer experience (CX) strategy, highlighting the significance of alignment among cross-functional teams. It discusses the importance of fostering a customer-centric culture through initiatives like awards and ongoing communication, alongside the crucial role of leadership support. The chapter also explores the digital transformation efforts undertaken during the pandemic, emphasizing collaboration between CX and digital teams to enhance user satisfaction.

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