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The Importance of System Thinking
Dan: I'm a terrible reader, but there was one book that I read over Christmas. We like build our whole sales playbook off the back of that. Harry Potter has been recommended as much as you think. Dileen started up by Eric Royce. It's kind of fallen out of vogue. Dan: The idea of build, test and learn is fundamental to what any startup is trying to do. But he'd like to flip that on its head and say the learn piece can come first.