How AI and Smart Strategies Build Seven Figure Brands - Neil Twa | 154
Horizon Search
Strategic Brand Development on Amazon
This chapter discusses leveraging Amazon for brand incubation, focusing on the integration of AI to understand consumer needs and optimize products. It emphasizes the importance of a diversified fulfillment strategy and the advantages of Amazon’s logistics services while detailing the processes involved in developing and marketing a brand. The chapter also highlights the changes in marketing capabilities and the need for operational independence as businesses scale and explore new sales channels.
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