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The Copycat Content Crisis
The Animalz Content Marketing Podcast
Is There a Winner Take All?
Help scout got the lion's share of its traffic from one post that didn't convert very well. "You have to invest in content to make it valuable for your company," says help scout co-founder and CTO, John Sutter. The best way to rank is by offering something that disagrees with the number one article on a SERP - even if you don't get all the traffic.
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