RV E19 - MUST LISTEN: Revenue R&D vs. Demand Gen | Dominate Your Market Podcast w/Michael Pedersen
GTM Live
00:00
How Much Should You Invest in Marketing and Advertising?
20 years ago, when companies were planning their go-to market, they started with the sales person. A lot of companies still do that today. I'm suggesting the exact opposite here, which is to drive your sales headcount model based on how much demand your company can create and capture. It doesn't make any sense to be doing it this way.
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