i'm seeing a trendand like art coming into the centre fold of events. A lot of companies are sick of sitting by the wayside and waiting for this pandemic to blow over. And so if they have the marketing spend, i think you're going to really see companies throw really big productions. Although if you have a lot of premium shelf liquor, then the lighting doesn't need to be quite as good. So maybe will have two texts of events and see which one is more anrissing cess people. An interesting insight into what future spot group events ill look like,. something that i would love to get an idea from you.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek.
Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.
Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:
- when should you run your first event? And why?
- how to plan your first event
- tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .