S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention
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Email in SMS
The email in SMS, just that being viewed as retention came from this in my approach. It's like everyone kind of like slicing and dicing the business into their little corner. And there's obviously no consideration around like ideal customer journey. Because if you're if you're outsourcing your retention to an agency, they're generally aiming for somewhat short term.
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