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16min chapter
How to build signal-based marketing plays
The Proof Point
Evolving PR: The Creation of 'The Record'
This chapter explores the innovative transition from traditional public relations to a publishing model at Recorded Future, culminating in the creation of the media brand 'The Record.' It emphasizes the importance of teamwork, editorial independence, and hiring skilled journalists to enhance credibility and audience engagement in the cybersecurity sector. The discussion also addresses the challenges of establishing a credible news organization within B2B SaaS while balancing customer relationships and journalistic integrity.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode