What I Learned From the Snowboard Industry

A lot of my lessons from the snowboard industry I wrote about in this book, this little book called Jolt. And swag is one of the chapters. In every job I've had, giving away t-shirts and hats and stickers has paid back dividends multiple times because you get someone like Arvid who's wearing a transistor hat all the time. "You got to like represent and you have like this audience that like they start to self-identify"