Benefits of First Party Data in Personalized Marketing

In today's episode we're joined by Katrina Wong, VP of Product Demand and Lead Generation at Twilio Segment.

In this episode, you'll learn:

• Differences between 1st, 2nd and 3rd party data
• The major privacy trends that are being deployed by major tech companies (Google, Apple, Facebook)
• How a privacy-first future impacts major tech firms, consumers and marketers

CONNECT WITH KATRINA/TWILIO SEGMENT AHEAD:

• https://segment.com/
• https://twitter.com/katchmesocial

CONNECT WITH SCOTT:

• scott.colenutt@sitevisibility.com
• https://www.linkedin.com/in/scottcolenutt

CONNECT WITH SITEVISIBILITY:

• https://www.sitevisibility.co.uk/
• https://www.youtube.com/user/SiteVisibility
• https://twitter.com/sitevisibility
• https://www.facebook.com/SiteVisibility
• http://instagram.com/sitevisibility

If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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