Ep 303: Who Are You Making Creatives For? | The Creative Death Spiral in Meta | AKNF
DTC Podcast
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The Power of Human Eyes in Ads
I like to replace scrappy with human eyes. Scrappy is just such a scary term. It's one pinpoint of your brand human eyes organic content. Don't get me wrong, there is room for those nice polished creatives in the account. We do have them. But usually what makes you the most amount of money is that human eyes organic style. And I have a great example for what just Cam talked about. As he created this batch of creatives and it's our classic quad shot. You just see image in one quad, an offer in another, a product shot, and then like a moving product shot. It's a super ad. There was one where I kid
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