SaaStr 562: How Marketing Can Be Your Secret Sauce to Fundraising and Growth with Bandwidth CMO Noreen Allen
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Connect Your Email Marketing to the Growth Potential of Your Market
You have to remember younow thet investors. You're dealing with their people, and you want them to get excited about the growth potential for your business. The key thing here is, i think, in everything you do within your business, you've got to keep it simple. Too often what happens is they don't understand the nuance of your business. They don't understand all that jargon. So I like to break it down into very, very simple, basic terms. It may not sound supersexy and really clever as a headline, but it's really clear. Fitthe piece is the messaging and bringing the message to life.
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