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8: Get Off the Cocaine Pellet Dispenser: Amusing Ourselves to Death by Neil Postman

Made You Think

CHAPTER

The Association of Corona with the Beach, Advertisements, and Bold Claims

This chapter explores the association between Corona beer and the racist stereotype, highlighting its origins as a typical lager and discussing how its American ownership challenges assumptions. The conversation also delves into the world of advertisements, comparing modern car ads to written ads in the past and examining how they create aspirational images. Additionally, the chapter explores the conservative claims of privately owned companies like Estee Lauder compared to their publicly owned competitors.

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